New York City, USA, May 21st, 2025
Biolux Technology, the innovator behind OrthoPulse®, is proud to announce a new collaboration with Dentli, a leading dental growth platform solution. Together, the two companies will launch targeted initiatives to drive new patient traffic to orthodontic practices and build awareness of OrthoPulse® among all patients – whether in aligners or braces – by combining cutting-edge technology with strategic, practice-focused marketing support.
Through this collaboration, OrthoPulse® and Dentli will help U.S. practices stand out in a competitive market by promoting OrthoPulse® – the FDA-cleared device that supports more predictable tooth movement, reduces refinements, and cuts chair time. With Dentli’s tailored marketing support, practices can offer a differentiated patient experience.
“Rather than getting drawn into price competition, we chose to differentiate through innovation. OrthoPulse®, supported by Dentli’s marketing platform, allows us to offer a premium patient experience that drives new patient growth across our local community,” said Dr. Gus Horsey, owner of Horsey Orthodontics in Richmond and Midlothian, Virginia.
“This partnership is about more than marketing – it’s about giving practices the tools they need to grow with confidence while delivering innovative, patient-focused care,” said Marcel Pordes, CEO at Biolux Technology. “Together with Dentli, we can help practices not only introduce OrthoPulse® effectively but also elevate their entire communication strategy.”
Dentli’s tailored marketing solutions are designed to meet the needs of clinics of all sizes – from independent offices to large DSOs. By joining the Dentli family, Biolux partner practices will gain access to a full suite of services including branding, digital strategy, creative campaigns, and patient education tools – all aligned to promote the benefits of OrthoPulse®. OrthoPulse® is more than just a device – it’s a comprehensive solution, backed by a Smart Digital Platform that includes a Patient APP and Doctor Portal for real-time usage tracking, treatment monitoring, and improved patient compliance.
“We’re excited to join forces with Biolux to support practices on their growth journey,” said Carsten Schött Pedersen, CEO at Dentli. “OrthoPulse® is a powerful innovation, and we’re here to help practices communicate that story in a way that inspires patients and sets them apart in a competitive market.”
Together, Biolux and Dentli are bringing innovation and impact to the forefront of orthodontics – delivering not just a device, but a complete growth solution for modern practices.
About Biolux Technology
Biolux Technology is a leading innovator in light-accelerated orthodontics, dedicated to developing advanced technologies that improve patient outcomes and treatment experiences. The company’s flagship product, OrthoPulse® uses near-infrared light therapy to safely and effectively accelerate tooth movement, reduce treatment time and treatment discomfort.
About Dentli
Dentli is revolutionizing the way dental and orthodontic practices connect with patients through its comprehensive digital growth platform. Specializing in the dental and orthodontic field, Dentli combines smart software and targeted digital marketing solutions to support every stage of the digital patient journey. Whether it's a single-location practice or a large Dental Service Organization (DSO), Dentli offers fully customized solutions designed to elevate a clinic’s brand, attract new patients, and drive sustainable growth in an increasingly competitive market. By merging industry expertise with cutting-edge technology, Dentli is setting a new standard for how clinics grow and thrive in the digital age.
Media Contact
OrthoPulse®: Michael Hendricks, Chief Business Officer at Biolux Technology USA LLC m.hendricks@bioluxtec.com
Dentli: Jaymie Youngquist, Chief Operating Officer at Dentli.io USA LLC: jaymie@dentli.io